PARDON MY IMPACT
WHERE PRODUCT STRATEGY MEETS RESULTS
Need help with...
Translating vision into digital product strategy?
Leading teams to execute and deliver?
Driving growth trough innovation?Let’s build what matters and make it work!
Strategic product & digital leadership to unlock your growth
Digital Strategy
Make digital work for your brand
I help brands translate their mission into a sharp, scalable digital strategy. With over 10 years of experience in media and tech, I’ve led transformations that increased revenue, reach, and user satisfaction across Europe. Whether you’re launching new digital products or reshaping existing ones, I offer strategic clarity and long-term vision — always rooted in data and user needs.
Product Management
Drive impact across teams and timelines
I manage large-scale digital programs with a calm and structured approach. Whether it’s a brand migration, app launch, or international rollout, I bring focus, rhythm, and alignment. I’m known for creating momentum across teams — without losing sight of people, goals, or the big picture.
Program Management
From vision to product-market fit
As a hands-on product leader, I support teams and founders in shaping and scaling digital products that matter. I specialize in building roadmaps, aligning cross-functional teams, and accelerating decision-making. My strength lies in connecting business goals with user needs, turning complexity into clarity — and execution.
ABOUT ME
"As a passionate Product Leader, I thrive on creating clear vision and strategy for digital products that truly make an impact. With a strong background in leading transformation projects, I’m dedicated to driving growth—both in revenue and audience engagement. I love working at the intersection of innovation and optimization, building products that resonate with both businesses and consumers. Leading teams to success and focusing on customer-centric, data-driven solutions is where I excel, always with an eye on the bigger picture and the future."
PERSONALITY
A visionary who thrives on collaboration, combining careful consideration with decisive action to achieve the best outcomes. Known for driving results, I’m a loyal, diplomatic, and approachable colleague who values listening and building strong relationships.
CONTACT
danielle@pardonmyimpact.com | Linkedin
VISIONARY | STRATEGIC | RESULTS-DRIVEN
PROGRAM MANAGEMENT | DATA-DRIVEN DECISION MAKING
Change starts with a conversation. Want to talk?
MY PRODUCT LEADERSHIP STYLE
I'm strategic at heart, always keeping our vision at the forefront. Yet, I'm agile and pragmatic, guiding teams step by step toward our long-term goals without getting lost in the details. I empower my team to achieve their best results, while prioritizing their mental well-being, fostering a healthy, supportive work environment. My focus is on product execution, understanding customer needs, and ensuring every decision contributes to the bigger picture of growth and success.
My leadership style is driven by a passion for transforming strong brands into even stronger digital products that truly resonate with users. I thrive on balancing the needs of all stakeholders—whether it's editors who need to work with the product, marketing teams promoting it, or tech teams building it. It's the dynamic collaboration, and sometimes the tension, between these disciplines that fuels my approach. I excel at building consensus and influencing people to ensure we're making the best decisions for the business and users.
My Portfolio
About KidsKonnect
As the market leader in the Netherlands and a rapidly expanding player internationally, KidsKonnect delivers innovative digital solutions for childcare and education. The platforms streamlining communication and management for parents, teachers, and childcare providers across Europe.
Classroom App
2023/2024 | Created the vision and developed the Classroom App for the European market, designed for childcare practitioners and teachers to streamline communication with parents, monitor, and stimulate children's development. Led strategy, cross-functional teams, and development, aligning with European expansion goals. Focused on scalable, customer-centric solutions, driving growth, innovation, and a seamless user experience.
Family App
2023/2024 | Created the vision for the Family App, designed for parents and other home carers of children aged 0-12, enabling seamless communication with professional caregivers like teachers and childcare practitioners. Focused on supporting collaboration to provide the best care and development, the app empowers families to create the best childhood experience, fostering a community where every child is unique and every moment is valued.
DoenKids International
2023/2024 | Led product and content teams in transforming DoenKids for the UK and Belgium markets. Drove growth and positioned the digital product as a European market leader.
DoenKids is, a platform for childcare practitioners to select activities based on child development areas, seasons, and themes, and/or other selections.
About DPG Media
DPG Media is a leading media company in Belgium, the Netherlands, and Denmark, offering a wide range of digital and print content across news, magazines, and entertainment platforms. It focuses on delivering quality journalism and innovative media solutions to millions of readers and viewers.
Libelle / Margriet / Flair
2021/2022 | Led the digital transformation and migration of major magazine brands like Libelle, Margriet and Flair to the DPG product ecosystem. Focused on innovation and user experience, implementing a digital strategy that improved editorial workflows, enhanced user engagement, and drove revenue growth.
About Sanoma
Before 2020, Sanoma was a prominent media company focused on delivering high-quality news, magazines, and entertainment content across Europe. It was known for its strong portfolio of print and digital publications, reaching millions of readers in various markets.
Libelle Rebuild
2018 | Achieved 30% more pageviews and 25% higher ad revenue. Implemented a proven UX design, enhancing business models with personalized content, a robust back-end, optimized ad templates, automated branded content delivery, and the launch of Libelle Shop.
Flow shop Rebuild
2019 | Migrated the Flow shop, implementing a new UX design and enabling seamless international delivery.
Libelle Premium
2019 | Launched a paywall business model for exclusive paid Libelle content.
Scrolling feature article Libelle.nl
2018 | Boosted advertising revenue by 25% and increased branded content viewability through automated delivery.
Marketplace strategy - Flow International
2020 | Developed a business case resulting in a 600% revenue increase by expanding sales through Amazon.
Cross-device Libelle TV launch
2015 | Launched a video platform across web and mobile (iOS and Android), attracting 1 million monthly users.
LET’S WORK TOGETHER!
Do you have a project or need freelance support?
Feel free to reach out!
I look forward to creating something great together!